5th ME&A Regional Meeting

From the 5th to the 8th of February the 5th Middle East and Africa (ME&A) Regional Meeting has taken place between Milano and Ginsana SA premises in Bioggio.

The EMEA region welcomed delegates from 15 different countries including for the first time also Bahrain and Egypt.

Arrived at the 5th edition, the objective of this consolidated activity for the year has been to share with the partners results and insights from 2016 as well as common direction and objectives for 2017 and future business.

The main themes of the event were especially focusing on: “One Team, One Company”, the so-called “Project “Vital” and the promotion of SFI values.

The success of the event’s formula lies as well in the interactions between all delegates also when sharing best practices. This year was Kenya’s time to present the successful launch of the full line of products (7 products launched at once in September 2016) and Kuwait that gave an inspiring speech on results achieved during 2016 thanks to all the activities proactively developed in the market and also supported by the EMEA Region. 

The closing special dinner was entitled “The World in One Room”. All guest were asked to wear their own traditional dresses with the idea to promote once again the values of “diversity”, “trust and respect” as well as “family orientation”, key elements to build real and successful partnerships. During this occasion, the best 2016 performers have been awarded.

Finally, cross-functional interaction is essential across the SFI Group and the event gave the opportunity to both introduce and strengthen the relationships between our partners and the SFI Regional and new Global functions. This generated an ideal forum to receive questions and recommendations and to discuss open issues and challenges our partners face every day when promoting and selling the products.