Vitafoods Europe (Geneva, 09-12 May 2016) is the annual event where the entire nutraceutical industry does business, covering four key sectors; Finished Products, Ingredients & Raw Materials, Contract Manufacturing, Services and Equipment.
The EMEA Region organized the participation to this important event by arranging a boot promoting the SFI products and services.
In particular the occasion was perfect to showcase the recently acquired brands from SFUK Equazen™, Potters’ Herbals, Red Kooga™ , Calcia™ and Seatone™ together with the more established brands of the SFI Group.
Participation to the event was maximised by meeting current customers and suppliers from all over the world, scouting new potential contacts and products and leveraging the occasion to learn through the traditional Innovation Tours and free scientific and marketing seminars. All in all, around 200 meetings were held either through prearranged appointments and/or on the spot.
Vitafoods has been increasing in size and in importance every year within the nutraceutical and nature-based products and ingredients audience; it is turning into an opportunity to establish SFI as the leading global provider offering a unique range of natural health products, thus increasing corporate visibility and products awareness.